
Driver sports psychology
The mind is the last tenth.
Performance psychology for drivers, in collaboration with Dr Tom Bates, one of the UK's most respected performance psychologists.

In collaboration with
Dr Tom Bates
Dr Tom Bates is a high-profile performance psychologist, author and coach currently working with Premier League football, rugby, British Olympic and motorsport athletes. Over a twenty-year career he has become internationally recognised for empowering athletes, coaches and teams to apply fast, accessible performance-enhancing techniques based on the science of psychology. His professional doctorate, Flourishing in Elite Sport, gives research rigour to principles proven on the front line of elite sport.
Under pressure
Pressure isn't the problem. Too much or too little is.
Performance rises with pressure up to a point, then collapses. The work is learning where your peak sits and building routines that keep you there on the grid, in qualifying and after a mistake.
What we work on
Practical psychology for race weekends.
- 01
Pressure and composure
Routines for qualifying, the grid and restarts that hold when it matters.
- 02
Focus and attention
Where to put your attention lap by lap, and how to get it back after a mistake.
- 03
Confidence
Built on evidence and preparation, not hype.
- 04
Setbacks
Crashes, DNFs and bad weekends: how to process them and move on quickly.
- 05
Parents and teams
The people around the driver shape the pressure. We work with them too.
- 06
Flourishing
Enjoying the sport is a performance factor. We treat it as one.

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Start with a conversation.
Sessions are available in person, online and at events, as a standalone programme or as part of full race support.
